An excellent resource for designers as well as anyone who loves a good snack, Yum Yum - Food Branding demonstrates how the best food branding combines multiple elements of design for delicious results. The book features brand strategies designed to catch the eye of hungry consumers and entice them into trying a new delicacy - after all, even the tastiest product in the world still needs to be noticed, picked up, and tried. Epicurean readers will find projects that include pre-packaged foods, condiments, candies, craft beers, and other appetizing options. Whether you're in the mood for a full English tea wrapped in rainbow packaging, no-nonsense tins of pickled herring, elegantly simplistic jars of exotic spices, or pun-covered picnic supplies, Yum Yum - Food Branding will have your stomach rumbling for more.