The first account of one of the 21st century's greatest business stories, Tesla and Elon Musk.
A former insider at Tesla tells the astounding story of the most revolutionary car company since Ford and shows how, under Elon Musk's "insane mode" leadership, the company is bringing an end to the era of gasoline-powered transportation. Insane Mode is not just a button on the dash of the Model S that gave you acceleration like a Ferrari; it isn't even just a description of the 24/7 energy of a visionary car company - it is a story about the very best kind of American ingenuity.