This unique book gives an insider view of "mixing molecules" from behind the portals of modern-day alchemy. It will be enjoyed by chemists and marketeers at all levels.

Ever wondered how perfumes are developed? Or why different scents appeal to different people? The Chemistry of Fragrances, 2nd Edition offers answers to these questions, providing a fascinating insight into the perfume industry, from the conception of an idea to the finished product. It discusses the technical, artistic and commercial challenges of the perfume industry in an informative and engaging style, with contributions from leading experts in the field. The book begins with a historical introduction and covers all aspects of the development process - from the customer brief to fragrance production, including: - Ingredients acquisition - Ingredient design and manufacture - Design and analysis of fragrance - Sensory aspects including odour perception - Psychological impact of fragrance - Technical challenges - Safety An updated section on the measurement of fragrance discusses the role of senses in marketing consumer products. This book will appeal to anyone with an interest in the perfumery business and includes an extensive bibliography to enable those interested to explore the field further. It also comes complete with a selection of colour illustrations and a fragranced page. TOC:The Human Relationship with Fragrance.- History.- Perfumery Materials of Natural Origin.- Ingredients for the Modern Perfumery Industry.- Structure of an International Fragrance Company.- The Fragrance Brief.- Perfumer Creation.- The Role of the Perfumer.- Measurement of Fragrance Perception, an Holistic Approach.- The Application of Fragrance.- The Safety and Toxicology of Fragrance.- Volatility and Substantivity.- Natural Products.- Chemo-Reception.- The Search for New Ingredients.- Buying Ingredients and Selling Compounds.- The Finale: Brief Submission.- Commentary and Bibliography.