In this groundbreaking book, the Nudge Units Chief Scientist, Michael Sanders, demonstrates the power and reach of social networks and why theyre key to our success and happiness.
'A brilliant guide to some of the key concepts in behavioural science.'
- Richard Shotton, author of The Choice Factory
The rise of social media has sent our social instincts into overdrive and the power of our networks has never been stronger. But what if we could reclaim the positive power that influences our decisions, to behave better and be happier?
From their work at the world's first Nudge Unit, Sanders and Hume have been at the forefront of the behavioural science revolution that is changing the way governments and organizations around the world think. Drawing on their own research as well as other leading experts in the field, they examine the astonishing reach of social networks and how we can harness that same power for good, paving the way to a better society.
'This book is a breath of fresh air, showing us how to use our social networks to achieve positive change.'
- Owain Service, author of Think Small
