Based on a lifetime of selling, Dexter Moscow takes us through real-life experiences and exercises that will take you from ordinary to outstanding. The key to your personal and financial success is in your ability to positively influence others to be delighted to take the action you desire them to take. Why work the room when you can command it?
In this book you'll discover how to effectively: prepare to present to an audience with relevance and knowledge; structure your presentation to gain maximum engagement and buy-in; create Content that will captivate, build credibility and establish trust; and deliver it with poise, assurance and impact. Dexter's passion is to help people maximise their precious time in pitching and presenting situations. To stand out from the crowd and clearly articulate their proposition and inspire others to buy what they're `selling'. It's not enough to be technically brilliant at what you do, now you have to be a Master Communicator. If the fear of making a fool of yourself prevents you from presenting to your executive, colleagues or potential customers, you're missing a golden opportunity. Stand Up and Sell takes you through business winning processes that Dexter has used to sell GBPmillions worth of products on QVC The Shopping Channel and taught others to do the same.
