The modern skillset for creative problem-solving, compiled by four industry experts A must-read for anyone interested in developing their creativity at work, in any industry. Features contributions from leading figure in the creative industries: storytellers, advertising gurus, business innovators, designers and more. An evolved version of the creativity classics - One Plus One Equals Three (Dave Trott), Hegarty on Advertising (John Hegarty) and The Advertising Concept Book (Pete Barry) - for the digital age.