Only 4% of women feel beautiful, yet 80% believe everyone possesses beauty. This book offers a fresh, inclusive view of beauty. This book bridges the gap between personal perceptions of beauty and the beauty industry, featuring voices from top executives to advocates for underrepresented groups. Discover how beauty is a choice and how feeling beautiful makes you beautiful. This book empowers you to be your best self and guides you in engaging positively with beauty brands worldwide. Beauty As It Is is more than a book; it's a journey to self-acceptance and embracing your unique beauty.