In business, it can be economically dangerous to make a snap judgement based on someone's looks, what they are wearing, the car they drive and more. The founder of Walmart, Sam Walton, used to drive a pick-up truck. He didn't look like a man who was worth billions of dollars. How many times did he "fool" people with his unassuming looks? It wasn't intentional. It was just who he was. Robert J. Moore, the Founder of Magnetic Entrepreneur Inc.¿ has a history of being in and out of jail while he was actively using substance to overcome the way he felt; he also lived seven years on the streets; but, he is now known globally for his up-branding others through empowering, consulting and publishing.