The sales function is the front--line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well--versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. * Fast-track route to new skills required in achieving global sales for any size of organization * Covers the enormous growth potential offered by global sales, use of a local sales force, web selling, intellectual property and privacy, and standardization or adaptation of your products and services * Case studies from Budweiser, Boo.com, McDonald's, Checkpoint and Samsung * Includes a comprehensive resource guide, key concepts and thinkers, a 10-step action plan for achieving global sales, and a section of FAQs